Digital Marketing

31
Aug

AI In Marketing: Benefits and How to Use It

AI, or artificial intelligence, is the imitation of human thought and intelligence by machines and computer systems. Its abilities can range from language processing to speech, and even vision.  AI operates through specialized hardware and software that feeds the bot large quantities of information. Then, the information is categorized and analyzed for patterns that allow the bot to make predictions

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17
Aug

Advanced SEO and Website Content: The Topic Cluster Model

When a potential client or customer uses a search engine to find products or services you offer, of course, you want your website to rank higher in Google’s SERP. How can you engineer your website to make this happen? Keywords are a great start. To take your SEO strategy to a higher level, consider the topic cluster model. SEO started

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4
Aug

Understanding Search Intent and Navigating Keywords

Search intent is a key piece of SEO. When using a search engine, users have a goal they are seeking out from the countless pages of websites that come up in the results. Finding what your webpage`s search intent is can help its relevance in search engine algorithms and direct more traffic to your site. In this post, we will

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31
Mar

How to Create Better Content In 2021

It’s hard to find a content marketer who doesn’t know how to adapt to change. Flexibility comes with the territory. But even the savviest among us have been thrown for a loop by the COVID-19 pandemic. We are coming off of a crazy year, and it’s hard to predict changing consumer trends when we can’t even reliably say what next
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15
Jan

The Basics of Text Messaging Campaigns and How to Launch Your Own

Did you know that text messages have a substantially higher open rate than e-mail? Texting isn’t a new marketing initiative but there are still relatively few organizations doing it. Part of the reason is that text marketing – while very personal – can also be very risky. When an unprompted text comes in, it can really feel like an invasion

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