Tag: social media strategy
8
Aug
Developing a Social Media Strategy
Once you understand your audience and what type of content they want to engage with, you can begin to develop a social strategy. To do this, you must understand where social media lies on the buyer’s journey. The Buyer’s Journey Social media is typically at the beginning of the buyer’s journey. It has the biggest role when it comes to
19
Apr
Tips for More Effective Social Media Content
What once was a fun way for college students to send messages and share pictures has evolved into a major component in the marketing plans of companies and organizations around the world. Social media can be a powerful tool if you can utilize it to its full potential. “Content for the sake of content is pointless.” –Gary Vaynerchuk (2013). Jab
30
Apr
What’s a Social Media Audit?
Social media needs to be a key part of an organization's digital marketing strategy if it's not already. What that means is going above and beyond publishing new blog posts and actively contributing to the social conversation. Especially post-pandemic, social media has been one of the primary means of staying connected and relevant, after all. How can you tell ifRead more