Seventh Gear Communications
What’s a Social Media Audit?
How to Create Better Content In 2021
Incorporating the Buyer’s Journey Into Your Content Marketing Strategy
Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision
How To Reassess and Deliver a More Authentic Brand
Branding is a big concept that you approach from multiple angles. Your advertising, promotional materials, design/logo, customer service, and reputation all work together to create your brand. With this in mind, when starting to consider your overall brand, we’ve found that it can be helpful to break it down into four categories: Brand Strategy Your brand strategy concerns exactly what
Why Branding Should Be a Priority In 2021
2020 has been a challenging and unusual year. It’s been the year of layoffs, budget cuts, closed doors … and pivots. Businesses scrambled to adapt to unforeseen circumstances, marketing departments dealt with slashed budgets (even though there’s proof that cutting marketing during a recession is a very bad idea), and brand strategies were bumped to second place in favor of
The Basics of Text Messaging Campaigns and How to Launch Your Own
Did you know that text messages have a substantially higher open rate than e-mail? Texting isn’t a new marketing initiative but there are still relatively few organizations doing it. Part of the reason is that text marketing – while very personal – can also be very risky. When an unprompted text comes in, it can really feel like an invasion
The Benefits of Agile Marketing Post-Coronavirus
Now is not the time to idle, especially for marketing departments. Though it is tempting to cut back on marketing during a recession or global crisis like COVID-19, history shows us that the most valuable companies and brands do the opposite in an economic downturn. Increasing marketing spend will produce better long-term results than a more conservative approach, especially right
Top 8 Hootsuite Hacks
Our preferred platform when it comes to managing multiple social media accounts is Hootsuite. The interface is pretty easy to use and understand, it’s affordable, has multiple plug-ins available, and its analytics feature is fairly robust as third-party analytics goes. Its free version is decent, too. Hootsuite has been a huge timesaver for me and my clients and allows us
Explaining Section 230 and Its Importance for Online Content
This summer, a Presidential Executive Order targeted social media companies for what the White House considered to be online censorship of conservative views. Specifically, the Executive Order targeted Section 230 of the Communications Decency Act of 1996 and sought to remove general protections for social media companies if they are found to be suppressing free speech. There’s a whole lot
The New .CPA Domain For Accounting Firms