Seventh Gear Communications

21
Sep

Why Storytelling Should be in Your Marketing Plan

Storytelling, at its core, is one of the most natural ways we communicate. It allows us to share our own experiences with the rest of the world and build relationships between those who share commonalities.  Storytelling has a natural emotional appeal. This is advantageous for marketers who want to maintain and grow consumer retention. It provides customers with substance to

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9
Sep

Marketing Design: Building a Visual Brand

When we think of marketing, we may neglect the powerful role design plays. Marketing design, also referred to as visual branding, is a necessary layer to any marketing campaign. It pulls in consumers’ attention, creates an identity for the organization, and overall increases brand awareness. Let’s dive into what marketing design is and what makes effective marketing design.   What is

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31
Aug

AI In Marketing: Benefits and How to Use It

AI, or artificial intelligence, is the imitation of human thought and intelligence by machines and computer systems. Its abilities can range from language processing to speech, and even vision.  AI operates through specialized hardware and software that feeds the bot large quantities of information. Then, the information is categorized and analyzed for patterns that allow the bot to make predictions

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17
Aug

Advanced SEO and Website Content: The Topic Cluster Model

When a potential client or customer uses a search engine to find products or services you offer, of course, you want your website to rank higher in Google’s SERP. How can you engineer your website to make this happen? Keywords are a great start. To take your SEO strategy to a higher level, consider the topic cluster model. SEO started

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11
Aug

How to Overcome Common Content Marketing Obstacles

Common Content Creation Obstacles and How To Tackle Them Writer’s block, creeping deadlines, keeping yourself focused, and lack of creativity. All problems we have probably encountered in our careers can make us feel suffocated. Identifying and overcoming these obstacles can seem like a feat for a content creation and marketing team or even as a solo creative professional. Addressing common

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8
Aug

Developing a Social Media Strategy

Once you understand your audience and what type of content they want to engage with, you can begin to develop a social strategy. To do this, you must understand where social media lies on the buyer’s journey. The Buyer’s Journey Social media is typically at the beginning of the buyer’s journey. It has the biggest role when it comes to

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4
Aug

Understanding Search Intent and Navigating Keywords

Search intent is a key piece of SEO. When using a search engine, users have a goal they are seeking out from the countless pages of websites that come up in the results. Finding what your webpage`s search intent is can help its relevance in search engine algorithms and direct more traffic to your site. In this post, we will

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19
Apr

Tips for More Effective Social Media Content

What once was a fun way for college students to send messages and share pictures has evolved into a major component in the marketing plans of companies and organizations around the world. Social media can be a powerful tool if you can utilize it to its full potential. “Content for the sake of content is pointless.” –Gary Vaynerchuk (2013). Jab

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30
Apr

What’s a Social Media Audit?

Social media needs to be a key part of an organization's digital marketing strategy if it's not already. What that means is going above and beyond publishing new blog posts and actively contributing to the social conversation. Especially post-pandemic, social media has been one of the primary means of staying connected and relevant, after all. How can you tell if
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31
Mar

How to Create Better Content In 2021

It’s hard to find a content marketer who doesn’t know how to adapt to change. Flexibility comes with the territory. But even the savviest among us have been thrown for a loop by the COVID-19 pandemic. We are coming off of a crazy year, and it’s hard to predict changing consumer trends when we can’t even reliably say what next
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