One familiar ritual before corporate seminars used to be preparing folders and leave-behinds for attendees. Every folder was branded, and everything in it — from speaker bios to product or service descriptions — was selected and arranged according to what attendees might care about the most.
Even though physical leave-behinds may be relegated to the past now, consistent, branded marketing collateral still matters. From business cards and email signatures to digital (or print) brochures and presentations, everyone should be using these opportunities to promote the same look and feel.
Different types of marketing collateral we’ve developed are listed below. Each one can help a company and its team make a lasting impression on clients and prospects and promote consistent brand messaging.