Social Media Strategy & Management
Social media is pervasive in digital marketing culture; leaders of small and mid-size organizations understand they need to be on social media, but often struggle with the how and why. The best social media strategies connect to the larger marketing plan, are just as measurable, and help control the brand’s message online. The best social media presence is authentic, responsive, and consistent.
Social media strategy and management are cornerstones of our service mix. We work with organizations on everything from developing a strategy to hand off, to helping run social media from the ground up, and in between. Examples of how we’ve partnered with other brands on their social media include:
Assisting in the development of social media policies and codes of conduct
Compiling analytics reports and recommendations
Conducting social media training
Crafting the initial strategy
Creating and managing the social media publishing process
Developing graphics templates for use in social media posts
Performing social media audits and competitive analysis