Marketing & Communications Strategy
Marketers had to quickly pivot, and pivot again, to meet changing client and prospect needs in the months since COVID-19. As the world has changed, so too have consumer preferences; marketing and communications strategies look different now than a couple of years ago.
Trends driving the shifts in approach focus on purpose-driven communications, adaptability, and connectivity. Lead generation and content marketing are priorities across the board, and a big push for all things digital is here to stay. Especially when there’s so much to keep track of, marketing teams can benefit from outside help to more easily adapt to new communications strategies.
We can help evaluate and develop marketing and communications strategies in the following areas.