In our digital world, cybersecurity has become at the forefront of keeping our information safe and protected from hacks and leaks. As marketers, we may ask what does cybersecurity have to do with our careers? While a direct connection between cybersecurity and marketing may not come to mind, marketing departments can and often do pose as the largest targets for
Storytelling, at its core, is one of the most natural ways we communicate. It allows us to share our own experiences with the rest of the world and build relationships between those who share commonalities. Storytelling has a natural emotional appeal. This is advantageous for marketers who want to maintain and grow consumer retention. It provides customers with substance to
When we think of marketing, we may neglect the powerful role design plays. Marketing design, also referred to as visual branding, is a necessary layer to any marketing campaign. It pulls in consumers’ attention, creates an identity for the organization, and overall increases brand awareness. Let’s dive into what marketing design is and what makes effective marketing design. What is