Content Marketing
2023 Marketing Trends
With the upcoming new year, new marketing trends will be emerging. As marketers, our role has become broader than ever. Marketing will have to be more inclusive and connected to real stories and consumer needs. Here are some of our forecasted industry trends for 2023. Employee Engagement While not exactly a marketing strategy, employee knowledge and communication with clients build
Influencer Marketing in B2B Transactions: How Can It Help Your Brand?
Over the past few years, marketing has taken on a different persona. Influencer marketing has become one of the largest trends in the marketing world and is only growing. To understand how influencer marketing can benefit B2B firms, let`s first define what influencer marketing is, how it operates, and any pros and cons that come along with it. What is
Finding Your Target Audience on Social Media
Social media is all about connecting with your audience and growing your platform. Here are some easy tips to optimize your social media presence and keep your audience growing. Find Your Audience`s Platform An essential part of creating content for social media is finding out where your audience is, and this has everything to do with demographics and tailoring your
Why Storytelling Should be in Your Marketing Plan
Storytelling, at its core, is one of the most natural ways we communicate. It allows us to share our own experiences with the rest of the world and build relationships between those who share commonalities. Storytelling has a natural emotional appeal. This is advantageous for marketers who want to maintain and grow consumer retention. It provides customers with substance to
Marketing Design: Building a Visual Brand
When we think of marketing, we may neglect the powerful role design plays. Marketing design, also referred to as visual branding, is a necessary layer to any marketing campaign. It pulls in consumers’ attention, creates an identity for the organization, and overall increases brand awareness. Let’s dive into what marketing design is and what makes effective marketing design. What is
AI In Marketing: Benefits and How to Use It
AI, or artificial intelligence, is the imitation of human thought and intelligence by machines and computer systems. Its abilities can range from language processing to speech, and even vision. AI operates through specialized hardware and software that feeds the bot large quantities of information. Then, the information is categorized and analyzed for patterns that allow the bot to make predictions
Advanced SEO and Website Content: The Topic Cluster Model
When a potential client or customer uses a search engine to find products or services you offer, of course, you want your website to rank higher in Google’s SERP. How can you engineer your website to make this happen? Keywords are a great start. To take your SEO strategy to a higher level, consider the topic cluster model. SEO started
How to Overcome Common Content Marketing Obstacles
Common Content Creation Obstacles and How To Tackle Them Writer’s block, creeping deadlines, keeping yourself focused, and lack of creativity. All problems we have probably encountered in our careers can make us feel suffocated. Identifying and overcoming these obstacles can seem like a feat for a content creation and marketing team or even as a solo creative professional. Addressing common
Incorporating the Buyer’s Journey Into Your Content Marketing Strategy
Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision