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Social Media Strategy Guide
Most small and mid-size companies don’t have a unified social media strategy. When you want to take your social media to the next level, you need a comprehensive strategy that captures why you’re there, what you want to accomplish, and how you’re going to do it. Use this blueprint to get started.
Learn the basics of a social media audit and how to write mission statements for each network.
Identify how social media goals connect to the larger marketing plan and how to write measurable goals that matter.
Understand and apply best practices for content development and audience analysis.
Evaluate various social media metrics and how to use them to benchmark progress and growth.
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