Planning & Strategy
You wouldn't get in your car and start driving without knowing your destination or checking your route, right? It wouldn't make sense; you'd be aimlessly driving for no reason.
Undertaking marketing activities without a plan is like getting in your car without a destination or GPS. You know you're going somewhere, but you don't know where, when, or how. You're using resources, but what are you getting in return?
We believe that failing to plan is planning to fail, as the saying goes. Even if you don't want or need a full-fledged marketing plan, we'll work with you to:
define your target audience,
refine your value proposition,
understand the marketplace,
evaluate your products and services, and
create workable goals to help you get where you want to be.
We can't do your job for you, but we can make it easier.
Planning & Strategy works well alongside other marketing projects, like blogging, advertising, and social media. Before you start a new project, have a strategy for it so you know what and how to measure success. You can also enhance existing marketing efforts if you take a step back and look at what you're doing in the context of your overall business.
In either case, our goal is to help you create a plan for going to market that makes sense for your business.