Marketing Communications

Even if you're not actively marketing, your brand is telling customers and potential buyers about your business. The image you project is either consistent, memorable, and meaningful - or it's not. 

Marketing communications (MarCom) is the combination of external marketing activities you use to communicate with your target audience. It's the foundation of your brand. Before you decide what goes into an advertisement, blog, or any other external piece of communication, first choose how you want your business portrayed. What is your company's personality? What tone of voice best represents who you are? What sets you apart? 

The answers to these questions form the basis for the following services:

  • Brochures

  • Leave-behinds

  • Mailers

  • Management and team bios 

  • Mission and vision statements

  • Product and service descriptions

  • Sell sheets

Special Projects
  • Client/customer testimonials

  • Corporate style guide

  • Employee feedback surveys 

  • MarCom audit

MarCom ties in closely with our Writing services, but whereas Writing projects build the brand, MarCom is the brand.

 

We can assist with basic graphics and color profiles. For logo design and other complex or high-profile graphic design, we partner with an extended team of experts. Or, we would be happy to work with your designer. 

Practical Application

If you have trouble answering the question "What do you do?" with an interesting, thoughtful response; if you only have business cards to hand out, but not anything memorable about your company; or if your bios haven't been updated in five or more years - if you have them at all - you should consider updating your MarCom toolkit. 

© 2020

Seventh Gear Communications LLC

350 Towne Square Way

#97867

Pittsburgh, PA  15227

412-228-0698

info@seventhgearcommunications.com

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