Tools & Resources


AI In Marketing: Benefits and How to Use It

AI, or artificial intelligence, is the imitation of human thought and intelligence by machines and computer systems. Its abilities can range from language processing to speech, and even vision.  AI operates through specialized hardware and software that feeds the bot large quantities of information. Then, the information is categorized and analyzed for patterns that allow the bot to make predictions

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Top 8 Hootsuite Hacks

Our preferred platform when it comes to managing multiple social media accounts is Hootsuite. The interface is pretty easy to use and understand, it’s affordable, has multiple plug-ins available, and its analytics feature is fairly robust as third-party analytics goes. Its free version is decent, too. Hootsuite has been a huge timesaver for me and my clients and allows us

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