How-to

Achieving a high result on a search engine result page, also called SERP, is a significant key in driving traffic to your site and building brand awareness. This all starts with effective SEO, the most accurate information as possible about your organization, and taking advantage of a few features Google and other search engines have to offer.  Improve Your Local

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Canva is a staple resource to create and develop graphics for social media, print media, and various other sources. Recently, Canva announced that they are releasing new tools that create new experiences for users and enhance collaboration and connectivity.  Canva Docs and Websites Later this year, Canva will be releasing Canva Docs:a real-time document feature. Canva Docs will allow users

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When a potential client or customer uses a search engine to find products or services you offer, of course, you want your website to rank higher in Google’s SERP. How can you engineer your website to make this happen? Keywords are a great start. To take your SEO strategy to a higher level, consider the topic cluster model. SEO started

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Common Content Creation Obstacles and How To Tackle Them Writer’s block, creeping deadlines, keeping yourself focused, and lack of creativity. All problems we have probably encountered in our careers can make us feel suffocated. Identifying and overcoming these obstacles can seem like a feat for a content creation and marketing team or even as a solo creative professional. Addressing common

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Social media needs to be a key part of an organization's digital marketing strategy if it's not already. What that means is going above and beyond publishing new blog posts and actively contributing to the social conversation. Especially post-pandemic, social media has been one of the primary means of staying connected and relevant, after all. How can you tell ifRead more

It’s hard to find a content marketer who doesn’t know how to adapt to change. Flexibility comes with the territory. But even the savviest among us have been thrown for a loop by the COVID-19 pandemic. We are coming off of a crazy year, and it’s hard to predict changing consumer trends when we can’t even reliably say what nextRead more

Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision

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Branding is a big concept that you approach from multiple angles. Your advertising, promotional materials, design/logo, customer service, and reputation all work together to create your brand. With this in mind, when starting to consider your overall brand, we’ve found that it can be helpful to break it down into four categories: Brand Strategy Your brand strategy concerns exactly what

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What’s your definition of a crisis? If one of your key employees, clients, or close affiliates becomes implicated in a scandal. If your business suffers an unexpected emergency. If your business made a big, public mistake. If something tragic happens to one of your employees. Whatever the crisis is, as a business – and as a brand – you willRead more