Achieving a high result on a search engine result page, also called SERP, is a significant key in driving traffic to your site and building brand awareness. This all starts with effective SEO, the most accurate information as possible about your organization, and taking advantage of a few features Google and other search engines have to offer. Improve Your Local
Canva is a staple resource to create and develop graphics for social media, print media, and various other sources. Recently, Canva announced that they are releasing new tools that create new experiences for users and enhance collaboration and connectivity. Canva Docs and Websites Later this year, Canva will be releasing Canva Docs:a real-time document feature. Canva Docs will allow users
When a potential client or customer uses a search engine to find products or services you offer, of course, you want your website to rank higher in Google’s SERP. How can you engineer your website to make this happen? Keywords are a great start. To take your SEO strategy to a higher level, consider the topic cluster model. SEO started
Common Content Creation Obstacles and How To Tackle Them Writer’s block, creeping deadlines, keeping yourself focused, and lack of creativity. All problems we have probably encountered in our careers can make us feel suffocated. Identifying and overcoming these obstacles can seem like a feat for a content creation and marketing team or even as a solo creative professional. Addressing common
Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision
Branding is a big concept that you approach from multiple angles. Your advertising, promotional materials, design/logo, customer service, and reputation all work together to create your brand. With this in mind, when starting to consider your overall brand, we’ve found that it can be helpful to break it down into four categories: Brand Strategy Your brand strategy concerns exactly what