Seventh Gear Communications

Now is not the time to idle, especially for marketing departments. Though it is tempting to cut back on marketing during a recession or global crisis like COVID-19, history shows us that the most valuable companies and brands do the opposite in an economic downturn. Increasing marketing spend will produce better long-term results than a more conservative approach, especially right

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Our preferred platform when it comes to managing multiple social media accounts is Hootsuite. The interface is pretty easy to use and understand, it’s affordable, has multiple plug-ins available, and its analytics feature is fairly robust as third-party analytics goes. Its free version is decent, too. Hootsuite has been a huge timesaver for me and my clients and allows us

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This summer, a Presidential Executive Order targeted social media companies for what the White House considered to be online censorship of conservative views. Specifically, the Executive Order targeted Section 230 of the Communications Decency Act of 1996 and sought to remove general protections for social media companies if they are found to be suppressing free speech. There’s a whole lot

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What would your CPA firm do to stand out online? Maybe increase your social media presence, up your online advertising budget, or focus your website on quality content? Check, check, and check. How about a new domain? Starting July 1, 2020 CPA firms could apply for a new .cpa web domain through the AICPA and ICANN, the organization that coordinatesRead more

What’s your definition of a crisis? If one of your key employees, clients, or close affiliates becomes implicated in a scandal. If your business suffers an unexpected emergency. If your business made a big, public mistake. If something tragic happens to one of your employees. Whatever the crisis is, as a business – and as a brand – you willRead more

The need for brands to be accessible 24/7 has created many opportunities for companies looking to connect with their customers or clients in a more meaningful way. Each year, we see new ways for brands to destroy themselves without even trying. When a crisis happens – and we all know it will – how are you prepared to deal withRead more

Recently, I attended a luncheon for the Baldwin Brentwood Whitehall Chamber of Commerce. The guest speaker was David Goldman. He’s a motivational speaker and life coach, and he talked about the road to happiness: how to get on it if you’re not, and how to stay on it if you are. As he spoke, some of his discussion points becameRead more